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濡備綍鐪嬪緟鏈潵鐨勮埅绌哄叕鍙告敹鐩婄鐞嗭紵

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杩欐槸鐢辫埅绌哄叕鍙告敹鐩婄鐞嗕細璁殑椤圭洰鎬荤洃Jodie Cohen鍙戣〃鐨勫搴ф枃绔犮€�

鏈虹エ浠锋牸琚尋鍘嬪埌涓€涓湁鍙蹭互鏉ョ殑鏈€浣庣偣锛屼笘鐣屽悇鍦扮殑鑸┖鍏徃姝e湪绉瀬瀵绘眰淇濇姢鍜屽寮烘敹鍏ユ潵婧愮殑鏂规硶銆�

涓庢鍚屾椂锛屾妧鏈繘姝ヤ娇鏀剁泭绠$悊鎴愪负浜嗕互寰€浠讳綍鏃跺€欐洿寮哄ぇ鐨勫伐鍏枫€�

鏀剁泭绠$悊鏄墍鏈夊晢鐢ㄨ埅绌哄叕鍙哥殑鎴樼暐鏍稿績銆傚綋浠婂競鍦虹殑鍙戝睍鍔ㄦ€佷娇寰椾綘瀵瑰鎴风兢瀹氫綅銆佸畾浠疯兘鍔涗互鍙婄珵浜夊姏鐨勭悊瑙e挨涓洪噸瑕併€�

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1. 瀵逛簬鑸┖鍏徃鍦ㄥ疄鏂芥柊鐨勬敹鐩婄鐞嗙殑涓炬帾鏂归潰锛屾偍璁や负涓昏鐨勬寫鎴樻湁鍝簺锛�

杩欐槸涓€涓緢闅惧洖绛旂殑闂锛屽洜涓鸿繖鍦ㄥ緢澶х▼搴︿笂鍙栧喅浜庡綋鍦扮殑绔炰簤鐜銆傚湪鏈€绠€鍗曠殑灞傞潰涓婏紝涓昏鐨勬寫鎴樻槸灏嗗緢澶氬奖鍝嶆渶缁堢粨鏋滐紝浣嗗張浜掔浉浜ら敊鐨勫競鍦哄彉閲忛殧绂诲紑銆�

鎺ヤ笅鏉ョ殑闅鹃鏄皢绯荤粺涓墍鏈夊姩鍥犲拰缁撴灉锛堝ぇ澶氭槸鍙樺姩鍥犵礌锛変粠绻佹潅鐨勫洜绱犱腑闅旂锛屼粠鑰岀洿鎺ユ祴閲忔煇涓€鍏蜂綋涓炬帾鐨勫奖鍝嶃€�

2. 涓€涓綆鎴愭湰鑸┖妯″紡瀵逛紶缁熻埅绌哄叕鍙稿湪浠锋牸鍜屼骇鍝佹彁渚涙柟闈細閫犳垚澶氬ぇ鐨勫奖鍝嶏紵

鎴戣涓轰綆鎴愭湰鑸┖鍏徃锛堜互涓嬬畝绉癓CC锛� 妯″紡宸茬粡骞跺皢缁х画瀵逛紶缁熻埅绌哄叕鍙稿湪浠锋牸鍜屼骇鍝佹彁渚涙柟闈骇鐢熸繁杩滅殑褰卞搷銆�

鍩烘湰涓婏紝LCC鍦ㄥ競鍦轰笂寤虹珛鍒烘縺鎬х殑绁ㄤ环锛堜綆浠锋牸锛夛紝浠ュ疄鐜颁竴涓瘮杈冨皬鐨勫埄娑︾┖闂淬€�

浣嗘槸锛屼綆绁ㄤ环鐨勫埡婵€浣滅敤锛岋紙閫氬父锛変篃瀵艰嚧楂樺搴х巼鐨勮繍钀ャ€傚叾缁撴灉鏄垱閫犺冻浠ヤ负LCC甯︽潵涓嶉敊鍒╂鼎鐨勬敹鍏ュ鑻遍噷鏁版嵁銆�

浼犵粺鑸┖鍏徃閫氬父鍦ㄥ競鍦虹殑浣庢姌鎵gエ浠疯埍浣嶆潵涓嶭CC绔炰簤锛屽啀鐢ㄦ敹鐩婄鐞嗘潵鎺у埗杩欎簺浣庢姌鎵gエ浠锋墍閿€鍞殑搴т綅鏁般€�

鐒跺悗浼犵粺鑸┖鍏徃鍦ㄩ珮绁ㄤ环鑸变綅淇濈暀鍚堢悊鐨勫骇浣嶆暟锛堣繖閮ㄥ垎涓嶆槸LCC鐨勪紶缁熺洰鏍囷級锛屽苟涓旈€氳繃鎶撲綇甯告梾瀹㈢兢浣撹€岃幏寰楁洿楂樼殑鏀剁泭銆�

鏈€缁堢粨鏋滄槸浼犵粺鑸┖鍏徃姣旇捣浠ュ線锛圠CC杩涘叆甯傚満鍚庣浉姣擫CC杩涘叆甯傚満鍓嶏級锛屽湪寰堝鎯呭喌涓嬩細杩愰€佹洿澶氱殑瀹汉锛岃繖涓娑堣垂闇€姹傜殑鍒烘縺浣滅敤璁╁弻鏂圭珵浜夎€呴兘澧為暱浜嗗娴侀噺銆�

In this environment, the legacy carrier may still generate a higher PRASM than the LCC but this higher PRASM is not as high as it was before the LCC entered the market.

鍦ㄨ繖涓幆澧冧笅锛屼紶缁熻埅绌哄叕鍙镐粛鐒跺彲浠ヤ骇鐢熷嚭涓€涓瘮LCC鏇撮珮鐨勬敹鍏ュ鑻遍噷鏁版嵁锛屼絾杩欎釜鏁版嵁鍗翠綆浜嶭CC杩涘叆甯傚満涔嬪墠鐨勬暟鎹€�

灏界浼犵粺鑸┖鍏徃鍦↙CC杩涘叆甯傚満鍓嶅悗涓や釜闃舵閮芥壙杞戒簡鐩稿綋鐨勮浇瀹㈤噺锛屼絾鏄粬浠粠甯傚満鑾峰彇鐨勫钩鍧囨敹鐩婂嵈鏄庢樉闄嶄綆浜嗐€傚湪寰堝鎯呭喌涓嬶紝杩欑鏀剁泭鐨勯檷浣庝細瀵艰嚧浼犵粺鑸┖鍏徃澶勪簬缁忚惀鐩堜簭鐨勫眬闈€€�

鐩镐技鍦帮紝LCCs鏈夋椂鑳藉鍦ㄩ鏈轰笂瑁呭浣跨敤姣斾紶缁熻埅绌哄叕鍙告洿鍏堣繘銆佹洿绮捐壇鐨勪骇鍝併€備互涓嬫槸涓€浜涚粡鍏镐緥瀛愶細

LCC鐜颁唬鏈洪槦涓庝紶缁熻埅绌哄叕鍙歌繃鏃剁殑鑰佸寲鏈洪槦鐨勫姣�

鏀硅繘鐨� LCC搴т綅闂磋窛瀵规瘮浼犵粺鑸┖鍏徃锛堟湭鏀硅繘鐨勶級銆傝繖寰堝彲鑳芥槸涓€涓壒鏈夌殑甯傚満鐜拌薄锛屽洜涓鸿澶歀CC閮介噰鍙栦簡楂樺瘑搴﹀骇浣嶉厤缃€�

鍦ㄦ瘡涓骇浣嶄笂瀹夎鐩存挱鍗槦鐢佃

姣忔浣跨敤浠樿垂鐨勬満涓婃湇鍔°€�

3. 鍦ㄨ埅绌哄叕鍙稿姹傛敼杩涘叾鏀剁泭绠$悊鐨勬垬鐣ユ柟闈紝浣犳湁浠€涔堝缓璁紵

鍏虫敞鎶曞叆锛堝寘鎷汉鍛樸€佹祦绋嬪拰鎶€鏈級銆傛垜鍦ㄨ澶氳埅绌哄叕鍙哥殑缁忛獙琛ㄦ槑锛屽緢澶氬叕鍙稿線寰€浼氭妸鍏虫敞鐐规斁鍦ㄦ棩閿€閲忎互鍙婂彈甯傚満鍔ㄦ€佸奖鍝嶆渶澶х殑鏀跺叆瀹㈣嫳閲屾暟鎹瓑浜у嚭鏂归潰銆�

鑷冲叧閲嶈鐨勬槸鑸┖鍏徃鐪熸浜嗚В鑷繁鐨勫晢涓氭ā寮忥紝杩欐槸鎴愭湰鍜屾敹鍏ョ殑椹卞姩鍥犵礌锛屽苟纭繚宸插埗瀹氱殑鎸囨爣鑳戒互閫傚悎杩欎釜椹卞姩鍥犵礌鐨勭粏鑺傚拰棰戠巼鏉ユ祴閲忚繖浜涙暟鎹€�

鍋囧浣犱笉浜嗚В鏄粈涔堥┍鍔ㄤ綘鐨勬垚鏈紝浣犳€庝箞鎺у埗锛堟垚鏈級鍛紵鍚屾牱鍦ㄦ敹鍏ユ柟闈紝鑸┖鍏徃鐪熸浜嗚В鍏跺晢涓氭ā寮忕殑鏈川鍚楋紵

涓€涓瀬绔殑LCC浼氭寔缁笉鏂殑鎶婂叧娉ㄧ偣鏀惧湪灏藉彲鑳界殑鎺у埗鎴愭湰涓婏紝鐒跺悗鍒╃敤鏇翠綆鐨勭エ浠锋潵鎸佺画鍒烘縺闇€姹備粠鑰屽湪浣庣エ浠枫€佷綆鎴愭湰鍜岄珮杞藉閲忕殑鍩虹涓婅耽鍙栧埄娑︺€�

杩欐剰鍛崇潃涓轰簡淇濇寔楂樿埅鐝鐐圭巼(On time performance)鐨勬寔缁€э紝鑸┖鍏徃鐨勮繍钀ユ晥鐜囦篃蹇呴』杈惧埌鏈€楂樻按骞炽€�

4. 浣犺涓猴紝鎺ㄥ姩鏀剁泭绠$悊鐨勬渶閲嶈鍙樺寲鎴栬€呭彂灞曟槸浠€涔堬紵

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鍥犳锛岃埅绌哄叕鍙稿湪鍘嗗彶涓婇噰鐢ㄥ埄娑︽渶澶у寲鐨勫緢澶氱瓥鐣ョ幇鍦ㄨ涓嶆敹鏁堢敋寰紝瑕佷笉姣棤鎴愭晥銆�

瀛︿範鍦ㄩ珮閫忔槑搴︾殑鐜涓嬪浣曟湁鏁堝湴杩愯惀鏄埅绌哄叕鍙稿緱浠ュ彂灞曠殑鏈€閲嶈鐨勬妧鑳戒箣涓€銆�

杩欎釜澧炲姞鐨勯€忔槑搴﹀皢杩娇鑸┖鍏徃鑰冭檻鍏蜂綋瀹氫环琛屼负鐨勯暱杩滃奖鍝嶃€傜敱浜庨殢鐫€鏃堕棿鐨勬帹绉伙紝椤惧鑳藉鐪嬫竻瀹氫环琛屼负锛屼粬浠篃浼氬彂鐜板摢浜涜埅绌哄叕鍙告兂娉曡娉曞湴浠庢瘡寮犳満绁ㄤ腑姒ㄥ彇鏈€澶х殑鍒╂鼎锛屽洜姝や粬浠細鎯宠鈥滄儵缃氣€濋偅浜涘お璐┆鐨勮埅绌哄叕鍙搞€�

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